Google Maps Ranking Factors Explained

Google Maps ranking (the Local Pack) relies on three main factors worth understanding to improve your visibility.

Relevance

How well your profile matches what the user is searching for — which is why choosing the precise category and a clear service description matters so much.

Distance

How close your actual location is to the searcher or the area they're searching in — a factor you can't control but should understand.

Prominence

How well-known your business is based on reviews, backlink count, and mentions on trustworthy sources online — this is the factor most improvable through your own direct effort.